Interactions with posts on Metropolis social media accounts

Achieve 5,500 interactions quarterly on city social media accounts

Analysis of Progress
Metric Definition
Why Track It?
Data

Metropolis tracks interactions (likes, re-posts, comments) on Twitter, Facebook and Instagram to track our most popular posts and what kinds of information our citizens respond most to.

Social media is both a news source and a metric of popularity and engagement. Tracking this allows the city to see whether they are doing a good job engaging and getting information across to citizens. It also gives us an idea of what material is being most widely distributed.