Interactions with posts on Metropolis social media accounts

Achieve 5,500 interactions quarterly on city social media accounts

We would like to see an increase in the responsiveness to Metropolis social media accounts. There is definitely room for improvement in this department.

Metropolis tracks interactions (likes, re-posts, comments) on Twitter, Facebook and Instagram to track our most popular posts and what kinds of information our citizens respond most to.

Social media is both a news source and a metric of popularity and engagement. Tracking this allows the city to see whether they are doing a good job engaging and getting information across to citizens. It also gives us an idea of what material is being most widely distributed.